A few years ago (around 2008/09), I made an online purchase that made me feel a bit skeptical. It was a course on Online Marketing.
I felt skeptical specially because of the name of the course, and secondly because of the author. Even though he was hilarious, he didn’t care much of his looks back then. He was a surfer. Long hair. Beard. T-shirts. And for every 10 words he spoke, 12 were profanity.
A few days later, my order arrived on the mail. And once I opened it, a big envelope said in red letters “Read This First”. I opened it, only to find a curious letter in yellow paper. I took a picture so you can see it:
I don’t know if you know about this course, or heard about it.
Its name was MASS CONTROL.
And its price was $ 1,997.
And then a monthly subscription at $ 297.
The Mass Control course and the monthly subscription were a bargain of course -considering the outstanding value and education they provided.
But what I wanted to share here is the contents of this “mysterious” yellow letter that Frank Kern wanted me to open first (it came with the first issue of the monthly program).
I wish I could share with you the whole thing, since it shares how Frank went from living on a Trailer Home, flipping burgers and spending a winter with no heat to become a self made multi-millionaire living the life of his dreams. But since I cannot share the whole thing with you, I want to share the absolute best business advice he wrote there.
It was given to him by his grandfather (Pop), and he calls it the “Magic Bullet”. I’m going to quote the letter for a bit:
“…I’m going to give it to you right now.
But before I do, you need to listen to me very closely.
See… what I’m going to tell you is something you’ve heard before.
In fact, everyone has heard this before.
And many people thing it’s “too simple” and move on looking for something “bigger”.
These same people are the ones who spend their time posting on forums… whining about how “nothing works” and complaining about how broke they are.
So, before I tell you what Pop taught me, I want you to make a commitment right now that you will follow his advice.
After all, this one piece of advice is THE SINGLE REASON WHY I AM THE SUCCESSFUL AND HAPPY PERSON I AM TODAY.
Here it is:
NEVER, EVER QUIT.
His exact words to me were this: “You can do anything you put your mind to as long as you never quit. You can never give up.”
– Frank Kern
Disappointed? Already knew it? What else?
Well, I also felt a bit like that at upon reading it, but you see, this simple advice is way more profound than it appears to be.
No one starts at the top.
Everyone starts with actual conditions and stories of hardships, adversity or just plain bad luck.
But the ones who succeed do not stay there. They choose something different for themselves. And in order to get it, they must never quit.
Do you want to become a millionaire? Grow your business like crazy? Retire young?
Then do what you gotta do, but never, ever quit.
As obvious as it sounds, if you let life (or family, or friends, or your ex, or the economy, or whatever) knock you down, then you will be quitting and never getting what you want.
But if you follow this simple yet powerful piece of advice, you will get to wherever you want to go.
This piece of advice can really set you on the right footing. And if you’re ready to really gain momentum and accelerate the speed of your business growth then subscribe to our email list. You will get advice that will save you months or even years of struggle, completely free. Subscribe here.