“Losers have goals. Winners have systems”- Scott Adams Today’s post it’s overly simplistic. And for sure it’s about something obvious and without a doubt something you already know. It’s about goals and creating the systems that will allow your business to get to the next level. But the reason I chose to write about this […]
The Top 3 Differences You Gotta Know Between Online & Offline Marketing
I recently read a case study where Pepsi chose to go invest a great deal on Online Marketing, in order to start transitioning from traditional media and focus more on their web presence. And this test resulted in significant loses. And as you might imagine, many “experts” jumped to claim that Online Marketing is not as […]
The Best Business Advice Ever
A few years ago (around 2008/09), I made an online purchase that made me feel a bit skeptical. It was a course on Online Marketing. I felt skeptical specially because of the name of the course, and secondly because of the author. Even though he was hilarious, he didn’t care much of his looks back […]
An Outstanding Book That Is Really a “Life Manual”
If you don’t read books… I’ll save my comments. But if you asked me what is the one book that has influenced me the MOST, then just look at the picture above. Life is overwhelming by itself. And then, it turns out you have to manage your body, relationships, personal growth, career, finances, fulfillment, family, […]
The Profit Formula
When you start a business you first focus on: Planning, Hiring, Training, Product Creation, Management and Marketing -usually in that order. But prior to launch, you work on all of them at once. Since all elements must be in place in order to have a business, you then set all of them up. After launching, however, […]
The Value Cheat Sheet (Part I)
Since I got started in business many years ago, every business expert preached (and still preaches) this: “It´s all about the value”. Profits in your business are the result of the value you provide to your customers, but… What is “VALUE” exactly? And more importantly, How can you really know and even craft value to […]