I recently read a case study where Pepsi chose to go invest a great deal on Online Marketing, in order to start transitioning from traditional media and focus more on their web presence. And this test resulted in significant loses. And as you might imagine, many “experts” jumped to claim that Online Marketing is not as […]
Marketing
Why most Marketing SUCKS
Have you ever noticed how many ads of any kind had actually made you BUY? Consider the scientists on spatial agencies, like NASA. They are permanently sending signals to outer space based on the possibility of reaching some extraterrestrial life (assuming they would have a reason to reach back, Why would they!!?) just like in the […]